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Why sponsor the PorterNotes Podcast?
The podcast format is growing quickly. Thanks to smartphones, bluetooth-enabled car audio systems and faster streaming speeds, podcasts are everywhere. Approximately 32% of Americans (150 million) currently listen to podcasts each and every month. Though still in its infancy, podcast advertising is booming compared to other, established internet platforms such as Google Adwords and Facebook Ads. (Both of which started off fairly inexpensive, averaging $0.10 a click, now at maturity the rates for these advertising platforms have sky-rocketed.) This happens in every marketplace over time and advertising on the PorterNotes Podcast will be no different. Now is the time to get in early and enjoy the low advertising rates while they last.
Advertising on the PorterNotes Podcast has the benefit of long term marketing exposure. Your ads will be read by me and baked into the audio file. This means your ad will be permanently recorded and played for years to come. Additionally, podcasts in general tend to be a highly engaging medium for delivering messages. Unlike ads on web pages and television, people enjoy listening to ads on podcasts. Podcast advertisements are five times as effective as web ads. The ads on PorterNotes Podcast will be read by me making for a more intimate and personal experience. And since listeners typically put their trust in the hosts of their favorite podcasts, they will be much more receptive to your service or product.
The PorterNotes Podcast covers a large diversity of topics and content sure to align well with your brand. Listeners are tech-centric and educated with most making above the median income. An affluent, intelligent audience is a great group for you to find new customers.
What is the process for sponsoring the PorterNotes Podcast?
Our approach requires no contract. If you are familiar with Patreon, the PorterNotes Podcast has a Patreon page which is an easy way to become a sponsor. There are various levels of sponsorship available and the benefits of each step is clear. However, a sponsor can work with us directly without using Patreon.
We can cater every promotion to the moment. You can choose to sponsor the PorterNotes Podcast as an entity, a single episode of the PorterNotes Podcast or even just a mention in the social media promotions for the PorterNotes Podcast. You can do this for as low as $5 per month.
The PorterNotes Podcast is bi-weekly. If we receive sponsorship/payment prior to the next podcast episode publication, we will include your name or company name as a sponsor of the latest episode. This means your sponsorship can be timely to any promotion or event you may be hosting at the time.
Contact us today and we can work with you on becoming a sponsor in a way which works best for your or your business.
PorterNotes Podcast Sponsorship Levels
Many payment options, many rewards for your sponsorship.
$5/MONTH - Virtual Shout-Out
If you pledge $5 per month I will give you a virtual shout-out. This means when promoting the PorterNotes Podcast, I will mention you as a sponsor. All social media posts will include this shout-out. You will receive this monthly for as long as you continue contributions.
$10/MONTH - PorterNotes Pre-play
At this level you will receive the link to listen to the latest podcast episode before it is published worldwide. This is an awesome chance to get the edge on everyone else and be the first to listen to the podcast you love. You will receive this monthly for as long as you continue contributions. You will also receive the rewards for the previous levels as well.
$50/MONTH - Exclusive Content
At this level you will receive access to exclusive content. Outtakes, video, audio, images... whatever. Some things nobody else has ever seen, and only you. You will receive this monthly for as long as you continue contributions. You will also receive the rewards for the previous levels as well.
$100/MONTH - Podcast Sponsor Shout-out
At this level you will receive a real-honest to goodness, unscripted (as is our style) shout-out on the podcast. I'll give you a 30second read. Your choice three 10sec spots, two 15sec spots or one 30sec spot where I'll sing your praises as a sponsor of the PorterNotes Podcast. You will receive this monthly for as long as you continue contributions. You will also receive the rewards for the previous levels as well.